Our non-toxic liquid laundry detergent is crafted with simple, effective ingredients to deliver a deep, refreshing clean without harsh chemicals. This concentrated laundry detergent is designed for everyday use, helping remove dirt, stains, and odors while leaving fabrics soft and lightly scented with clean fragrance.

Made in small batches, our clean liquid laundry detergent is gentle on most fabrics while still powerful enough for everyday laundry. The formula rinses clean without heavy residues, leaving behind only a soft, natural scent.

This HE safe laundry detergent works in both standard and high-efficiency washing machines and performs well in hot or cold water. It is also septic and graywater safe, making it a thoughtful choice for homes looking for safer, non-toxic laundry care.

Why You'll Love It

• Clean, non-toxic formula
• Highly concentrated — a little goes a long way
• Safe for standard and HE machines
• Leaves laundry fresh, soft, and lightly scented
• Made in small batches in Northern Michigan

Scent Profile

Each scent is inspired by the natural beauty, seasons, and quiet moments of Michigan life.

Fresh Coast Blend - A Michigan-inspired blend of our signature fragrances, combining fresh florals, airy fruit notes, calming lavender, soft woods, and warm amber.
Great Lakes Luxe - A soft, luxurious blend of pink apple, delicate florals, creamy vanilla, and warm sandalwood, finished with cozy cashmere woods.
In the Garden – Fresh apple and florals balanced with suede, musk, and wood.
Isle Royale – Luxurious saffron, jasmine, cedarwood, and ambergris with a soft, feminine finish.
Lake Michigan Summer – Bright, airy notes with soft fruit and sun-warmed freshness.
Lavender & Cedar – Michigan lavender blended with cedar, oakmoss, and soft herbal notes
Michigan Backroads – Rich amber paired with calming lavender for a warm, comforting scent.

Michigan Girl – Feminine florals grounded with patchouli and lasting musk.
Northern Nectar – Soft florals blended with coconut, sandalwood, and warm musk.
Sundress Summer – Light citrus and green notes layered with soft florals and warm musk.
Upper Peninsula Serenity – Clean ozone and soft florals grounded by earthy, woody notes.
Wilderness – Fresh pine and fir with crisp forest air, inspired by Northern Michigan woods.

View our full Scent Guide for detailed fragrance descriptions.

How to Use

Shake gently before use.

• Regular Load: 1–2 tablespoons
• Large or Heavy Loads: 2–3 tablespoons

Ingredients

Water, Sodium AOS (Biodegradable Surfactant), Cocamidopropyl Betaine (Plant-Derived Surfactant), Cocamidopropylamine Oxide (Plant-Derived Surfactant), Polyoxyethylene, (Plant-Based Emollient), Sodium Citrate (Fabric Softener), PE Preservative, Goma Xanthane, CMIT/MIT

Size

32 oz | Approximately 32 loads depending on usage.

Thoughtfully Made

At Hollyhocks & Honey, our liquid laundry detergent is made in small batches using thoughtfully selected ingredients that are both effective and gentle for everyday laundry. This clean, non-toxic formula is free from unnecessary fillers, dyes, and harsh chemicals. Each bottle is handcrafted in Northern Michigan, created with care to bring simple, beautiful, and effective laundry care to your home.

Non-Toxic Liquid Laundry Detergent | Clean Concentrated HE Safe Laundry Soap